Market validation is one of the most important steps when trying to build a business, but it's something that most people don't do well, or don't do at all.
It's a process that you can go through to help develop your idea into a refined concept for a product and go-to-market strategy.
We've written a comprehensive guide on market validation. It covers why it's important, how to get started, tips for completing customer interviews, an example of a customer interview script, and lots of additional resources.
Market validation is a valuable process for all founders or anyone who's making decisions about product development and/or how to market and sell a product. We highly recommend investing some time in learning about it.