Category: Blog writing

A Copywriter’s Guide to Creating Compelling Copy

Posted Mohammed BohraPosted in Blog writing, Content, Marketing and Sales, Social Media

Creating compelling copy for your business, and it’s products is a critical part of your selling strategy. What you say about yourself plays a major role in how your customers perceive you. However, it’s not only what you say, but rather how you say it. Being sufficiently captivating, engaging, and descriptive could be the difference […]

How to do keyword research to improve SEO results

How to do keyword research to improve SEO results

Posted Mohammed BohraPosted in Blog writing, Keyword research, Marketing and Sales, SEO

This article sets out a process for how to use keyword research to improve your search engine optimisation (SEO) results. This process requires writing articles, either in blog form or another webpage form, intentionally for the purpose of having the webpage discovered by your target audience when they are searching for information on a search […]